Madrid has breakfast with Majorica pearls
Pearls are more trendy than ever today and are very present both on social media and on the streets of any city. People of all styles and walks of life are wearing pearl jewelry these days. that elevate your outfits . Whether in the middle of a market, at a major event or simply going to work, pearls have and continue to add that touch of classicism and sophistication to any look. It all depends on how we combine them and our creativity.
These have been decades in which pearls have been relegated to certain social circles . A jewel far removed from modernity, from youth, from innovation. But all of this is very far from today's reality .
At Majorica, leaders in handcrafted organic pearls , we want to be part of this revolution and champion the revival of pearls .
Classic meets today
On November 30th, we had the pleasure of presenting our new campaign #classicmeetseveryone . An event held at the Santo Mauro hotel in Madrid and attended by big names related to the world of fashion.
A disruptive and groundbreaking experience to show how classics can be reinvented . With more than 130 years of history making artisanal pearls, who better than Majorica to modernize the traditional and classic imagery associated with pearls and bring them into today's reality .
The Santo Mauro hotel in Madrid was the ideal place for such a special occasion. More than a hotel, the Santo Mauro is a small palace that stands out for its aristocratic character . A space where the classic is reflected in the most minute detail: the fabrics, the furniture, the decoration, the lighting… An ideal place to connect the classic with the modern . A perfect setting to present our Majorica jewels and our commitment to the future.
The event was a breakfast with pearls where attendees were able to learn all the details about our new Majorica campaign. A session in which we offered tips and tricks for combining outfits with the best Majorica pearl pieces.
Classic meets everyone
In an effort to demonstrate that pearls are more current than ever , Majorica's pearl breakfast was led by Natalia Ferviú , a famous stylist who showed attendees the wide variety of creative possibilities of our jewelry .
No matter the outfit, whether it's a long black dress, jeans or a blue tracksuit, at Majorica we always have a unique piece that matches and elevates any outfit .
The event was attended by famous faces related to the world of modern fashion . Alex Sánchez de Mora , Claudia Parras , Yle , Isabella Ching and Rosana Poch were some of the guests at the sweet breakfast with pearls in the purest Marie Antoinette style by Sofia Coppola. All attendees, in addition to enjoying and learning more about the world of Majorica, were given a necklace, a pearl bracelet and an image of themselves posing in the #classicmeetseveryone style.
Without giving up the essence of pearls, at Majorica we are joining the tracksuit, fast food, tattoos and even perreo, through our latest campaign #classicmeetseveryone .
Classic meets teriyaki
#Classicmeetseveryone is Majorica's new campaign .
The new spot is the main piece of A campaign that breaks with stereotypes and with the social imaginary. A campaign that links the pearl with current reality. A campaign that shows us how pearls work with everyone at any time and in any place.
Whether it's breakfast in a royal palace, or having teriyaki dinner with friends in any dive in the city.
